Hello, dear visitor :)
I would like to introduce myself and the other people behind the Xtuners brand. My name is Kaloyan Popov and I am the owner of this business. Xtuners is a small family venture, founded in 2004 and based in Sofia, Bulgaria.
I started my business in the highly competitive car tuning niche when I was just 24 years old. As an unknown underdog, I named my tuning shop Xtuners. The " X " originally stood for "unknown" - but that was about to change.
Over time, more family members joined the business, bringing in their own energy and dedication. Today, we're all a little older ;) and a lot more experienced. We remain a tight-knit family, and I’m grateful for the support I’ve received throughout the years. Without it, I wouldn’t have been able to evolve from a small-time enthusiast to one of the top producers of exclusive aftermarket tuning parts - including car dials, LED upgrade kits for gauge clusters, and other innovative accessories. All our products are made with a healthy dose of perfectionism and true attention to detail.
Xtuners has never been just a business for me - it’s a passion. Working on cars brings me joy, and every new project is a chance to grow and reach new heights. This mindset is also deeply connected to my identity as part of Generation X - a generation known for its independent thinking, resilience, and hands-on attitude. In this sense, the “ X ” in Xtuners also represents the values I stand for: creativity, self-reliance, and doing things with purpose.
My philosophy is simple:
"Do what you do best and what makes you happy, stay positive, and never compromise on quality."
Thank you very much for spending time on our homepage! We hope to see you around in the future. If you like what we do, follow us on social media and subscribe to our newsletter to stay updated. If you're interested in our products or have questions, feel free to reach out to our team.